David Schoenbach is vice president of product management at Exadel Inc. There he heads product definition, marketing, and sales of the Tiggzi, a platform for mobile development.
The cloud is where it’s at. It’s where business data resides. It’s where social user-generated content sits, where forward-thinking creators place their tools. Unfortunately, the cloud is also the place all that good stuff stays, unused and unloved. That is, unless you offer smart ways to access it. That is where a web API comes in.